About

Tell us about yourself!

Oh yes, the age old question every interviewer asks! I have a 2-minute answer that I typically give during an interview, but I’ll give you the full story.

My name is Maggie Dale; and I love all things entertainment and social media.

It was middle school when I first discovered I was into television more than your average 13 year old. Not only would I tune in every week to my favorite programs, but I spent every moment during the week reading online forums on Twitter, Tumblr, and Reddit to discover every bit of information regarding upcoming episodes, the actors, writers, and anything else I could find. This was my first exposure to online fandom and the beginning of many friendships I’ve made over the years.

During my 8th grade year my family moved from the Philadelphia area of Pennsylvania to the OC/LA area of California. I was no longer reading about the entertainment industry online; I could go to the events. I waited outside the orange carpet of the 2011 Nickelodeon Kids Choice Awards and got to see celebrities in person for the first time. A few months later I coordinated with a bunch of Degrassi fans over Twitter to meet at the red carpet of the 2011 Creative Arts Emmy Awards. We ended up meeting three Degrassi cast members that day. Any time there was a chance for me to wait or attend a book signing or a concert of a celebrity I was a fan of, I was there. I also made more long-lasting friendships with people online.

I went to high school then decided I was going to attend art school to study photography. I had ambitions of being the next Annie Leibovitz. After a few weeks I learned art school wasn’t for me. I spent two years at community college to reset and figure out what I wanted to do next. I discovered I was really into a marketing class I took my first semester. The balance between analytics and creativity involved was what I was looking for. I transferred to California State University – Fullerton two years later and earned my Bachelor of Arts in Business Administration with a Concentration in Marketing in December 2019. I was a Cum Laude graduate.

While at CSUF I worked two internships. My first internship was at ERA Real Estate’s North Orange County office as a Marketing Intern. I was exposed to social media management for the first time by running the Facebook and Instagram pages for the Darryl & JJ Jones Team, the biggest team in that office; and The Best of OC, their separate page dedicated to highlighting the businesses in the area which they sold. Through managing their pages I picked up content creation skills through creating original videos through Adobe Premiere Pro and graphics through Adobe Photoshop and Canva.

Before the next opportunity to intern came along, I returned to my roots of waiting outside red carpets. I watched Netflix’s Queer Eye during the summer of 2018 and instantly fell in love with the Fab 5. I learned they would be at the 2018 Creative Arts Emmy’s and decided to see if I could catch them. The event had changed a lot since I attended previously. That didn’t stop me from catching Karamo Brown before he entered the carpet. Around 30 minutes later I saw him again with the rest of the cast and was able to have a quick meet and greet with the five of them. It was that moment that I had flipped a switch. I made a mental note that every educational and career move I made from there on out was going to help me obtain a career in the entertainment industry. I attended workshops on campus hosted by companies like Fox & Disney and reached out to people on LinkedIn. I only applied to internships with entertainment industry companies.

The following summer of 2019 I obtained an internship with a company called Castar. Castar is a casting app originally based in Los Angeles to help up-and-coming creatives(actors, models, etc) find gigs and for casting directors to find talent. They also foster a sense of community through monthly networking events, giveaways, and scene study acting classes. I came on as a Social Media Marketing Intern focusing on managing their Facebook, Twitter, and Instagram; curating email marketing campaigns, pitching the app to casting directors, and searching for the gig opportunities. I was living a Hollywood dream being in an office on Hollywood and Vine across the street from Capitol Records. At the end of my internship I was offered a part-time position with Castar and was promoted to Social Media Marketing Coordinator.

I transferred a lot of my intern tasks to my part-time role while also expanding them with promoting bigger campaigns. These campaigns included the launches of our new series “The Castar Couch,” a sit-down interview series with CEO Thomas Q. Jones and new talent on the rise in the industry; “Monologue Mondays,” quick content from the Castar community; and “Castar Chronicles,” an Instagram Live adaptation of “The Castar Couch” following the national COVID-19 stay-at-home order. This novel pandemic forced the company to evaluate our business priorities, and we started nurturing our inclusive nature by targeting POC, LGBTQ+, women, and disabled creatives in the entertainment industry. Despite all these challenges we were able to expand the company from being LA-exclusive to launching nationwide.

In February 2021 I was offered a Digital Asset Manager position with Digital Media Management; a social/digital agency, incubator, and content studio serving the entertainment industry. I initially started with their previous Agency of Record client, USA Network, ensuring assets were delivered in a secure matter from the client to the agency. Over time I grew a larger roster of client work including Warner Bros. Discovery, Paramount Pictures, Searchlight Pictures, NBCUniversal, and Sony Pictures Entertainment. I assisted in editing clips that later went to a creative team of project managers, designers, and editors to create various artwork for social media campaigns. When needed, I extend a helping hand to all my colleagues regardless of teams to ensure all of their files are secure or to give my insight on campaigns I am heavily interested in. In September 2022, I was promoted to Junior Project Manager overseeing campaigns for Fox, Disney+ TikTok, Lionsgate, Hulu, and Amazon Prime Video.

Following my time at DMM, I transitioned to a Social Content Producer role at Dentsu Creative under their first entertainment client. The client was a confidential entertainment/streaming service. I can’t specify details, but I got to work on pivotal theatrical releases and series premieres during my six months there. I collaborated with editors, creatives, strategists, and account teams alongside our client partners to produce high quality social media content for the brand including notable talent (during the WGA and SAG strikes, might I add.)

I may be an entertainment professional, but I’m an entertainment fan first. Don’t be shy. Drop a message about whatever you’re watching at the moment. I always love engaging in those conversations.